Rodeo power couple Brad & Tayla Pierce, and their young family, have been hitting the road to rodeos and are having a great season thus far. We caught up with Brad Pierce, who's definitely a man of few words, but with an impressive rodeo career on record, including Rookie World Titles, multiple Australian Champion Bull Riding & Saddle Bronc Titles.

Brad is the current record holder in the Saddle Bronc for the APRA with an incredible score of 93, the current record holder in Saddle Bronc for the ABCRA with 92 points and current ABRCA NFR record holder in Saddle Bronc. Brad has now retired from Bull Riding and is now focused on riding Broncs. In spite of all his accolades and awards, his proudest achievement is his family, with wife Tayla and 2 children. As a family, they compete in rodeos all over the country & reside on a Cattle Property in Tooma, at the foothills of the Snowy Mountains.

Wrangler (WR): How did it all begin for Brad, tell us the story of how you got into Bull Riding & Saddle Bronc?

Brad Pierce (BP): I got started in rodeo through my family. I’m a fourth-generation cowboy.

WR: How would you describe yourself in 5 words?

*So, when we asked Brad this one, being the humble person he is, he said that’s too hard to answer, so let’s see if we can help him out - here's how we see Brad here at Wrangler.

Dedicated, Humble, Friendly, Father & Cowboy

WR: Who have been your biggest influences?

BP: That’s easy -  my father, Jim Pierce

WR: Most memorable moment in Bull Riding or Saddle Bronc?

BP: Winning the Bull Ride at Cheyenne Frontier Days Rodeo.

WR: Tell us a Fun Fact about you?

BP: I am one of the founders of Xtreme Broncs Australia.

WR: What advice would you like to give the younger generations starting out in Bull Riding or Saddle Bronc?

BP: If you’re not having fun, winning doesn’t mean much at all.

WR: What is your best fashion tip?

BP: Ha-ha, wear Wranglers.

Photo credit: Bootface Photography